Wow, agencies from Israel are rolling out tons of awesome digital works recently (last 12 months or so). Israel is the new Sweden?
Drugs on a Facebook Timeline. For Israel’s Anti-Drug Authority McCann Digital told the story of fictional character Adam Barak’s two lives: one getting addicted to drugs, one staying clean. In a ‘split page’ style you can retrace Adam’s choices and stages of demise (or happiness). Like it! http://www.facebook.com/Antidrugstimeline
You probably have seen this already, but I just can’t resist from posting it.