Thinking? Boring? Anxious?
Lego - Story Bricks
The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”
Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes
WWF shows how simple ad should be. Brilliant!
McDonald’s – Cheeseburger with bacon
Advertising Agency: DDB, Helsinki
Source: creativecriminals.com
What’s true in science is also true in advertising.
It’s simple until you make it complicated.
- Jason Fried
Mac repair service
Advertising Agency: DRAFTFCB ThailandAdvertising/Print: Pizza Hut - Fast
Creative Director: Thawat Tangtienchai
Art Director: Ekkavut Pinrode
Copywriter: Panthep Sakolwitayanon
Photographer: Studio 51, Chatchai Chaiterdsiri
Page 1 of 2
