copyeditor:

phdworldwide:

‘We Are The Future’ was originally created for an industry conference and as a promotional video to stimulate discussion within the marketing industry.

It aimed to made projections on what the media landscape could be like in ten years based on what we are seeing now.

It has since reached a much wider audience and created a mixed reaction which has largely been negative.

In retrospect we would have approached this very differently and accept that we got it wrong on this occasion, particularly in getting young people to voice it. We apologise to anyone who did not like it.

Negative is an understatement.

Now you know why Sweden, Ireland, Greece, Italy, Denmark and Belgium impose restrictions on advertising and marketing campaigns aimed at minors.