Imagine traveling to Los Angeles, and when you land, your smartphone instantly alerts you with information about the address that you’re heading to. More than that: Geoloqi has cross-referenced your arrival time with the bus schedule, and it alerts you about the departure time of the next bus that will get you to your destination. Now once you’re on the bus, the phone alerts you when you’re approaching your stop, allowing you to doze off during the drive in.
Or imagine another scenario in which you get off the subway or highway, and a text message is instantly generated to your roommate or spouse, indicating that you are five minutes away from home. Or how about an alert when you enter the grocery store as to what you need to buy, or an automatically-generated text message to your boss that you are going to be late when you’re not at your desk by 9 a.m., or even a hospital that’s instantly updated with a patient’s medical records and status report when that person passes through the front door of an emergency room.
Slides leave listeners dazed. Prose remains unread. Reasons don’t change behavior. When it comes to inspiring people to embrace some strange new change in behavior, storytelling isn’t just better than the other tools. It’s the only thing that works.
Tippex: The hunter and the bear Youtube experience is back!
Advertising Agency: Buzzman, France