My friend Waldemar Wegelin have a theory I’m agree with:
I believe WIll Ferrell’s Swedish beer ads are aimed to be virals instead of actual ads in Sweden, if so – genius!
Source: twitter.com
No one ever bought anything on an elevator
The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.
Brands and open conversations
We see more and more brands starting open conversations and video responses in the social space – reacting and interacting with fans and trending topics.
WOW!!! WOW! WOW!
A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated.
Source: Mashable
This week in Colorado, Starbucks opened a store unlike any before it.
Kiip Is The Perfect Company To Show Off The Potential Of Apple Passbook
Here’s an example of why this is cool: You beat a level in a mobile game and get rewarded with a free coffee. Kiip sends a coupon for the coffee to passbook that you can redeem in-store.
