My friend Waldemar Wegelin have a theory I’m agree with:
I believe WIll Ferrell’s Swedish beer ads are aimed to be virals instead of actual ads in Sweden, if so – genius!
The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.
We see more and more brands starting open conversations and video responses in the social space – reacting and interacting with fans and trending topics.
This week in Colorado, Starbucks opened a store unlike any before it.
Here’s an example of why this is cool: You beat a level in a mobile game and get rewarded with a free coffee. Kiip sends a coupon for the coffee to passbook that you can redeem in-store.