3 types of people in the world: those who make things happen, those who watch things happen & those who stand around wondering what happened.
Are we growing a generation that will be primed and excited for direct mail communications? Its the same trend we saw with special effects. We grew up with digital and CGI so seeing digital effects feels samey - hence why W+K’s old spice felt so fresh.
Now in the age of digital and physical the market is ripe to create direct communication that can be expanded online.
Anyhow look at the pretty comic and giggle. Go on. Giggle.
Advertising Agency: Wieden + Kennedy, Portland.
Creative Directors: Aaron Allen, Joe Staples, Michael Tabtabai
Copywriter: Greg Rutter
Art Director: Mike Giepert
If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it.
Luck is what happens when you bust your ass relentlessly, not caring about falling flat on your face trying to win.
If you never pay attention to the world around you, good luck getting attention from the world around you.