In creative jobs, you could burn out your soul. Either way, it would be dehumanizing. Completely mindless jobs and incessantly mindful jobs could both be harmful to us.
Good managers are able to align the goals of an organization with the goals of the individuals who comprise it. It is an increasingly rare skill. When the de facto goal of an advertising agency–or any other organization for that matter–becomes nothing more than to make the quarterly numbers (or to do whatever it takes to make the client happy), the tether to the hearts of its employees is cut. This is why caring about doing great work is important.
Working long hours isn’t a problem, the problem is the lack of purpose. Find a purpose, and long hours won’t be a problem.
Advertising Agency: Whybin\TBWA\Tequila
Executive Creative Directors: Matty Burton, Dave Bowman, Paul Reardon
Digital Creative Director: Russ Tucker
Senior Copywriter: Dean Hamilton
Senior Art Director: Hannes Ciatti
Producer: Margot Ger, Jo Allach
Your time is limited, so don’t waste it living someone else’s life.
If you ask a random sample of advertising people what would make their lives more fulfilling, a good chunk of them will say the following: “I wish I had a more meaningful outlet for applying my creativity.” It’s a predictable answer, but a telling one, and an even more predictable side effect of a career devoted to consumerism.