For all of the most important things, the timing always sucks. Waiting for a good time to quit your job? The starts will never align and the traffic lights of life will never all be green at the same time. “Someday” is a disease that will take your dreams to the grave with you.
Action may not always bring happiness, but there is no happiness without action.
When one of the most impressive advertising leaders in the world told me to “Stop Being So Bloody Busy”, his words had a profound impact, and changed the way I operate.
Ideas, Awards, Clients, Reputation, Location, Salary? All these things matter but if your aim is to grow as a creative you should look out for another greatly important factor: agency culture.
Ira Glass on Storytelling
The story of the boiling frogIt may or may not be true, but the point it makes certainly is. Toss a frog into a pot of boiling water and it instinctively jumps out, self-protectively. Next, place the frog into a pot of cool water. Not surprisingly, it swims around, happily. Now heat the water up very gradually and what does the frog do? It acclimates to untenable circumstances — and slowly cooks. The frog doesn’t notice what’s happening to him, until it’s too late.
We’re experiencing the same phenomenon. Facing ever more demand, complexity and uncertainty, our initial response is to push ourselves harder and more relentlessly, without taking account of the costs we’re incurring.