The Instagram Menu
Here’s an example of why this is cool: You beat a level in a mobile game and get rewarded with a free coffee. Kiip sends a coupon for the coffee to passbook that you can redeem in-store.
Coca-Cola FM Magazine Amplifier by JWT DesignExclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. Now, just enjoy the music.
Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012.
Hilltop Re-Imagined For Coca-Cola – Grow Interactive Norfolk, USA
Grand Prix Cyber Lions 2012