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Kiip Is The Perfect Company To Show Off The Potential Of Apple Passbook
Here’s an example of why this is cool: You beat a level in a mobile game and get rewarded with a free coffee. Kiip sends a coupon for the coffee to passbook that you can redeem in-store.
WOW! This is something.
Coca-Cola FM Magazine Amplifier by JWT Design
Exclusive insert for subscribers of the latest edition of the Capricho magazine which was created by JWT. Attached to the cover, the art allows readers to turn the magazine into an amplifier. Simply by rolling the magazine and inserting the iPhone tuned into the Coca-Cola FM application in the spot indicated. The final format allows the sound waves to travel in two different directions at the same time, intensifying the stereo effect created by the device. Now, just enjoy the music.
Agency: JWT AmsterdamLining up for the iPhone? Have a break, have a Kit Kat.
Less of an ad and more of a test, this is the latest recruitment campaign for the Australian Defence Force, called Mobile Medic – and it just won 4x Gold and many more silver/bronze at Cannes Lions 2012.
Source: digitalbuzzblog.com
Hilltop Re-Imagined For Coca-Cola – Grow Interactive Norfolk, USA
Grand Prix Cyber Lions 2012
To promote downloads of the paper’s mobile app, Rethink Canada placed mini Metro Newspaper boxes on busy city streets across the country. QR codes allowed users to instantly download the paper on their phone.




