Volkswagen Street Quest was a Facebook challenge to find as many Volkswagens as possible on South African streets using Google Street View in a custom-designed gaming interface.
Advertising agency Wunderman Seattle sliced the box art of Halo 4 up into 32 pieces and seeded them across an array of the most popular fan communities and challenged them to solve the puzzle.
Agency: Wunderman Seattle
Here’s an example of why this is cool: You beat a level in a mobile game and get rewarded with a free coffee. Kiip sends a coupon for the coffee to passbook that you can redeem in-store.
Instead of giving your dollars to Zynga to make your virtual farm grow faster, what if the real dollars you invested in a virtual game went to help a real entrepreneur?
Agency: Wieden + Kennedy Amsterdam
McDonalds - Coinoffer Case
Finally one trully decent use of QR codes. Well done!
You don’t have to be a smoker to know by now that cigarette packages come with plenty of health warnings, some more graphic than others. But this is the first time we’ve seen cigarettes with video game life meters printed on their paper.
These images are part of a non-commercial conceptual design project created by German Ljutaev, who wanted to incorporate the “well known games element as a warning for smokers.”
Smoking isn’t awesome, but the concept of watching one’s life meter deplete with each cigarette smoked is pretty clever.
A game for english students to practice their pronunciation skills with Google’s speech recognition service.
Advertising Agency: Loducca, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cássio Moron, Fábio Saboya
Creatives: Alex Adati, Raphael Franzini
Illustrator: Sérgio Filho
Account Services: Wilson Negrini