Ok, now, we’ll for official answer from Lay’s.
I can’t tell you the key to success, but the key to failure is trying to please everybody
McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce.
Later in the day, however, the burger company used a dangerously vague hashtag: “When u make something w/ pride, people can taste it,” McD potato supplier #McDstories
Luck is what happens when you bust your ass relentlessly, not caring about falling flat on your face trying to win.
The big lesson is: to succeed spectacularly you need to be ready to fail spectacularly.