“Creative people are basically this 50-50 blend of ego and insecurity. From an ego standpoint, you think you’re hot shit, but really, deep down, when you go to bed at night, you go, ‘I don’t know if I’m good enough. I’ll try to make it better tomorrow.’ “
-Lee Clow, CCO / Global Director TBWA\Worldwide
Posted on Tuesday 28 June with 10 notes.
It’s hard to think like a consumer when your mind is cluttered with jargon.
Posted on Sunday 27 February with 12 notes.
I hate the word “advertising”. I like to think we work in the “media art bussiness”.
- Lee Clow
Posted on Tuesday 30 November with 3 notes.
Being better is the best way to be different.
Posted on Saturday 3 July.
Ideas are nothing without execution. E.g., it’s one thing to discuss freedom, and quite another to live freely.
Posted on Monday 10 May.
But some people won’t get this” is one of the first signs your ad might actually work.
Posted on Friday 26 March with 4 notes.
It’s called a presentation, not a PowerPoint read-a-long.
Posted on Saturday 19 December with 1 note.
The Next Big Thing is rarely discovered by people looking for The Next Big Thing.
Posted on Thursday 5 November.
He (Lee Clow) clearly didn’t have time for a lot of the bullshit or the false trappings of business. He said he figured his agency had more dead ideas in the trash can than any of the other agencies ever made.
- Alex Bogusky, “Flip flopping to success”
