Moving Brands partnered with HP as their lead agency to set a creative vision for the HP brand. The vision was to transform the world’s biggest technology company into the world’s most powerful brand. HP would become the blueprint of a moving brand, built for a moving world.
According to a report in Advertising Age, such brand pages will let advertisers customize their headers to make their logo and tagline more prominent. Twitter’s Advertising Blog also notes that brands can “control the message visitors see when they first come to your profile page by promoting a tweet to the top of your page’s timeline.” The idea is to highlight your best content.