Holy crap, how did i miss this in December? This is amazing! I think I’m becoming a huge fan of GAP.
“GAP is literally turning shopping on its head with the Vancouver launch of a new loyalty program. Called Sprize™, the program, which is a retailing first, allows shoppers to buy clothing at full price and receive automatic credits should it go on sale any time in the following 45 days.”
Advertising Agency: Cossette, Vancouver, Canada
Creatives: Bart Bachelor, Bryan Collins, Rob Sweetman
Producer: Wendy Moriarty
Account Management: Bianca Knop, Nadine Wilson
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