In our very first year, it was far from clear whether we’d make it as an agency. Our offices were in a condemned building, and we had just a handful of clients. Even then, we all took three weeks off. And have ever since.
Even more important, we created a cultural norm where it was the ultimate sin to contact someone when they’re on holidays. No texts, no voicemails and no emails. Ever. Even if the building burnt down, or someone died (why ruin a good holiday?).
We promised that if we ever made it to 10 years, we’d offer everyone a 10-week sabbatical. I’m proud to say that on mine I didn’t check in once.