i wanna work in advertising
Hi. My name is Stepa Mitaki.
I'm a 23 y/o digital mind working in advertising. Born and raised in Murmansk (Russia), currently living in Moscow. Typical Apple geek, tv series junkie, Manchester United fan, listaholic and organizing nerd.

This is my personal junkyard of advertising-related stuff I like: ads, quotes, links, news, whatever I might be interested in.

I'm on twitter – @stepamitaki
Theme by Andrew Stichbury for Tumblr.

headvertising:

Lego - Story Bricks

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes

Notes

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