Article without dots demonstrates the effectiveness of a blackhead remover
Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
Notes
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swamui9 liked this
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thatgirlgwen reblogged this from stepa and added:
clever! an unexpected but dramatic visualization of the product benefit.
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jamesrafter liked this
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stepa reblogged this from berniewatt
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berniewatt reblogged this from creatimes
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rummir-95 liked this
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heymadwoman reblogged this from creatimes and added:
box thinking. I like.
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creatimes posted this
