creatimes:

Article without dots demonstrates the effectiveness of a blackhead remover
Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa Creative Director: Wallace Seggie Art Director: Tim Jones Copywriter: Ruan AJ Coetzee

creatimes:

Article without dots demonstrates the effectiveness of a blackhead remover

Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.

Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee

Notes

  1. thatgirlgwen reblogged this from stepa and added:
    clever! an unexpected but dramatic visualization of the product benefit.
  2. stepa reblogged this from berniewatt
  3. berniewatt reblogged this from creatimes
  4. heymadwoman reblogged this from creatimes and added:
    box thinking. I like.
  5. creatimes posted this