adteachings:

Simple human insight will beat elaborate execution 100% of the time.

Source: I Believe in Advertising

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Rui Branquinho, Flavio Casarotti
Art Director: Eiji Kozaka
Copywriter: Marcelo Conde
Account Director: Valeria Ordonhez
Planner: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Client Team Director: Adriana Leite, Tamara Kulb
Print Producer: Elaine Carvalho, Flavio Zamboni
Account team: Felipe Wanderley, Claudia Menezes
Art Buyer: Monica Beretta
Images: Getty Images
Media team: Gustavo Gaion, Fabiola Sidorenko

adteachings: We see a lot of ambient work these days, but it’s seldom as good or as arresting as this. (Thank you once again to Ads of the World.) Here’s what the agency had to say:To promote a home stand for the Memphis Redbirds, a minor league baseball affiliate of the St. Louis Cardinals, we covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.” Advertising Agency: Archer Malmo, Memphis, USA Creative Director: Gary Backaus Art Directors: Rich Playford, David Yeouze Copywriter: Chris O’Brien Published: July 2012
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adteachings:

We see a lot of ambient work these days, but it’s seldom as good or as arresting as this. (Thank you once again to Ads of the World.)

Here’s what the agency had to say:
To promote a home stand for the Memphis Redbirds, a minor league baseball affiliate of the St. Louis Cardinals, we covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.”

Advertising Agency: Archer Malmo, Memphis, USA
Creative Director: Gary Backaus
Art Directors: Rich Playford, David Yeouze
Copywriter: Chris O’Brien
Published: July 2012