Advertising Agency: MK, Oslo, Norway
My friend Waldemar Wegelin have a theory I’m agree with:
I believe WIll Ferrell’s Swedish beer ads are aimed to be virals instead of actual ads in Sweden, if so – genius!
Don’t forget to hit “Follow” while talking to a website.
Thomas Cook, the holiday operator, got outwitted by one of its rivals. A guy called Thomas Cook posted on the Thomas Cook UK Facebook asking for a free holiday because of the ridicule he had received over the years for sharing the same name as the travel operator.
Thomas Cook UK responded with a “no we don’t give away holidays”. A quick thinking rival Low Cost Holidays jumped in and gave Thomas a whole week away. Smart move. We hope Thomas Cook (the person) enjoyed his break.
If everybody else your age is doing something very different than what you’re doing, there’s always going to be someone saying to you you might not succeed with it, you might not make any money with that… there’s always going to be some type of obstacle in the way. All of those things will go away if you really focus on what makes you happy.
The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.