Students: Pick up the shovel and dig. Dig hard. Dig for your life.
This is your industry. You love advertising—so show it. Don’t wait for a creative director to give you a contract to start working for your industry. Play hard and question what your industry is doing. Don’t like what some creative told you or said in an article? Write to him, call him, don’t leave him alone. In fact write an article yourself, do a pro bono ad, join an international competition, call an art director or copywriter and ask him for a couple of minutes of his time. If you don’t like the industry as it is—change it. Individuals, regardless of how small they are, have the power to change the world.
He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker.
He said for each day that I do my task of writing, I get to put a big red X over that day. After a few days you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job next is to not break the chain.
“Aside from the paycheck, there are only two good reasons to work in advertising. First, to hang around with funny people. And second, to do cool stuff every once in a while.”—The Ad Contration, “Conversation With a Creative Director”