i wanna work in advertising: Archive

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Jan 26th

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Jan 26th

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Coca-Cola Polar Bears Will Watch, React to Super... →

“The two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, will be featured in a microsite, CokePolarBowl.com, that will show their reactions to the game. If the Patriots score a touchdown, for instance, the Patriots bear might raise his hands for the touchdown sign, while the Giants...

Jan 26th

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David Ogilvy on Copywriting →

youmightfindyourself: April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for...

Jan 26th

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Jan 26th

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Jan 25th

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Jan 25th

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Jan 25th

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Jan 25th

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Jan 24th

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Jan 24th

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“In every job that must be done, there is an element of fun. You find the fun,...”

– Mary Poppins

Jan 24th

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Jan 24th

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Jan 24th

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McDonald's Twitter Campaign Goes Horribly Wrong... →

A twitter campaign by McDonald’s backfired when people started sharing the wrong kind of #McDStories (via @bored2tears). McDonald’s kicked things off on Thursday with the hashtag #MeetTheFarmers, in a campaign meant to draw attention to the brand’s guarantee of fresh produce. Later in the day, however, the burger company used a dangerously vague hashtag: “When u make...

Jan 24th

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