February 2012
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You learn a lot from your staff (any age/level) by asking “what do you...
– Cecilia Gorman
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People care about themselves. Most care about others. Relatively few care about...
– @leeclowsbeard
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January 2012
91 posts
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London Tavern Creates Secret Menu Items For Its... →
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Nike .RUN
Creatives: Shahak Shapira, Florian Marquardt (Miami Ad School)
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Coca-Cola Polar Bears Will Watch, React to Super... →
“The two animated bears, one sporting a red scarf signaling his support of the New York Giants, the other wearing a blue and grey scarf for the New England Patriots, will be featured in a microsite, CokePolarBowl.com, that will show their reactions to the game. If the Patriots score a touchdown, for instance, the Patriots bear might raise his hands for the touchdown sign, while the Giants...
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David Ogilvy on Copywriting →
youmightfindyourself:
April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home. 2. I spend a long time studying the precedents. I look at every advertisement which has appeared for...
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In every job that must be done, there is an element of fun. You find the fun,...
– Mary Poppins
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